have you seen it?
Twenty six hospices in the North West of England are collaborating for the first time to run a TV advertising campaign that promotes the work that they do and asks for donations.
The advert will appear on peak-time shows in the Granada region, including Coronation Street and Emmerdale. It will run for three weeks from 10 March.
It features scenes filmed with real patients, families, staff and volunteers to spread the key message that hospices are local charities, which provide specialised support for everyone regardless of age or condition, in a positive, welcoming environment. The advert underlines the fact that money donated locally will be spent locally.
The project was the brainchild of Sue McGraw, chief executive of St John's Hospice in Lancaster.
"Each hospice in the North West is a very individual organisation, built by the local community, for local people. However, through our dealings together, it became clear we shared many common frustrations around the common misconceptions people can hold about us,” she said.
"With this campaign we're hoping to break down these myths and barriers by bringing the reality of what we are all about into people's homes and onto their TV screens."
if you follow the link below you will be able to donate to the campaign.